
The festive season in the West Midlands is all about twinkling lights, mulled wine, and the unmistakable buzz of Christmas markets. If you’re organising a market in Coventry, Solihull, Birmingham, or anywhere across the region, getting your sound and shelter right is crucial for creating a memorable experience rain or shine.
Here’s a practical guide to booking the best PA systems and shelter for your Christmas market, plus a few pro tips to help your event run smoothly.
1. Start Early: Secure Your AV & Shelter Before the Rush
Christmas markets are booming in the West Midlands, and the best equipment gets booked up fast. Start your search for PA system hire and event shelters as soon as your dates are confirmed. Early booking not only guarantees availability but sometimes unlocks better rates.
2. Match Your Equipment to the Space
Outdoor markets in places like Birmingham’s Victoria Square or smaller village greens have very different audio needs. For open-air events, opt for weather-resistant PA systems with enough power to reach your whole audience – even over the chatter and Christmas tunes. If your market is in a marquee or barn, you might need a more compact setup with clear sound for announcements and background music.
3. Don’t Skimp on Shelter
The West Midlands weather is famously unpredictable. Sturdy gazebos, pop-up marquees, or even proper shelters for your performers, traders, and tech kit are a must. When booking, ask about wind ratings and waterproofing especially if you’re setting up in exposed locations.
4. Bundle for Better Value
Look for local suppliers offering package deals combining sound, lighting, and shelter can save time and money. For example, at JET Equipment Hire, you can customise your setup or choose from pre-designed packages. Many suppliers will also source extra kit through their network if you have special requirements.
5. Prioritise Setup & Support
Christmas market days are hectic, so choose a provider who offers delivery, setup, and on-the-day support. This means you can focus on your traders and visitors, knowing your sound and shelter will be ready to go. Free delivery and setup within the West Midlands is a real bonus don’t underestimate the value of local service.
6. Check for Hidden Extras
Always ask about deposits, cancellation policies, and any extra charges for mileage, especially if your market is outside the main city areas. A transparent quote up front saves headaches later.
7. Add Festive Flair
Finally, don’t forget the finishing touches! Good lighting, a festive playlist, and a reliable microphone for announcements all help create a warm, welcoming atmosphere. If you’re after curated Christmas playlists for your market, Spotify’s Christmas Hits is a great starting point or ask your AV supplier if they provide custom playlists.
Ready to book your sound and shelter for this year’s Christmas market?
Reach out to us for expert advice, flexible packages, and friendly local service across the West Midlands.



